Hoon led Samsung Electronic's global sports marketing division (Chelsea FC, IAAF World Championships, LPGA, Asian Games, Galaxy11 World Cup campaign, eSports, Africa·Asia Football Association sponsorships, etc.) for over 10 years where he forged his network with the global sports community. He was responsible for most of Samsung Electronic's global sports marketing initiatives from contracts to marketing executions. He led Samsung's '06 Torino, '08 Beijing, '10 Vancouver, '12 London, and '14 Sochi OIympic Games marketing projects. The foremost expert in Olympic marketing in Korea, as head of office for Samsung's '12 London Olympic Games, he created the most successful Olympic marketing program in terms of sales and brand. He has also created Samsung's Paralympic Games campaign "Sport doesn't care". With multiple Cannes Lions under his belt, Hoon has great passion for good content creation. Hoon is the top expert in sports marketing in Korea with experience as an athlete, a master's degree in sports marketing from NYU, and experience in global sports marketing. He founded WAGTI in January of 2016 with a dream to create a world class sports business company.