KT Olympic Marketing
Master Agency

PyeongChang Winter Olympic Games Official
telecom partner KT approached us to be their
master agency to solidify their position as the
leader in 5G technology utilizing Olympic
marketing.
Starting with a 2 year strategy plan,
we supported KT with IOC/POCOG communication, marketing rights negotiations and approvals, and marketing activation. We achieved 1st in TOM(Top Of Mind) for 5G in the telecommunication category and over a billion dollars worth of marketing effectiveness.
Torch Relay


World's first special torch relay using 5G technology (drone, autonomous vehicles, MR)

Opening
Ceremony

Executed opening ceremony peace doves scene using 5G technology with over 200M viewers worldwide

Showcasing

Operated pavillion that showcased world's first 5G technology through experiential activities

Live Site

Operated experiential culture space at Gwanghwamoon to experience 5G technologyh and the Olympic Games

KT Olympic
Marketing
Master Agency

PyeongChang Winter Olympic Games Official telecom partner KT approached 
us to be their master agency to solidify their position as the leader in 5G
technology utilizing Olympic marketing.
Starting with a 2 year strategy plan, we supported KT with IOC/POCOG communication, marketing rights negotiations and approvals,
and marketing activation. We achieved 1st in TOM(Top Of Mind) for 5G in the telecommunication category and over a billion dollars
worth of marketing effectiveness.
Torch Relay

World's first special torch relay using 5G technology (drone, autonomous vehicles, MR)

Opening Ceremony

Executed opening ceremony peace doves scene using 5G technology with over 200M viewers worldwide

Showcasing

Operated pavillion that showcased world's first 5G technology through experiential activities

Live Site

Operated experiential culture space at Gwanghwamoon to experience 5G technologyh and the Olympic Games


support@wagti.com

3F 7, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Korea 06028

TEL. 02-3446-0930

 WAGTI Inc.© WAGTI  All rights reserved.

support@wagti.com

3F 7, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, Korea 06028

TEL. 02-3446-0930

WAGTI Inc. © WAGTI  All rights reserved.