The best way to understand the needs of a client is to walk in their shoes - and that's exactly what Hoon did prior to founding WAGTI. He was with Samsung Electronics for 10years heading the Global Sports & Entertainment marketing division where Hoon helped bring Samsung's brand power to a level it has never witnessed. He was directly responsible for Samsung Electronic's growth in the OIympic Games, Asian Games, Chelsea FC sponsorship, IAAF, CAF, AFC, WCG, e-Sports teams, and LPGA to name a few.
A little known fact of Hoon is he started his path as an athlete in high school and played basketball at the university level. After college, Hoon got his masters degree in Sports Business at NYU where he finessed and fine tuned his approach towards sports marketing. This background plus his career gives Hoon a window to find insights in sports marketing that is rarely found elsewhere.
His specialty in the Olympic Games is widely acknowledged as a world class authority in marketing relations. His experience started with the '06 Torino games to the recent '16 Rio games including his role as head of office during the '12 London games which is regarded as the most successful Olympic Games for Samsung in terms of sales and brand.
His other passion of connecting dots shines through his achievements in partnering with global companies to create extraordinary co-marketing projects, of which include movie, fashion, art, and F&B companies. During his tenure at the London games, he created an unprecedented co-marketing program with global and local companies.
At WAGTI, Hoon combines his passion for marketing, connecting people and ideas, and moving forward with a "bar none" attitude. As CEO, Hoon direct's WAGTI's strategic partnerships and global expansion initiatives, growth, innovation, and business development.